Open Market Activation Salesperson

Role Summary

The Open Market Activation Salesperson is responsible for driving merchant adoption and activation of a mobile SIM bundling offer within open-market device sales channels. This role focuses on convincing device-selling merchants to bundle Safaricom’s SIM card when selling their own devices, ensuring merchants understand the commercial benefits, and maintaining consistent daily communication until the merchants become active and mainstream Safaricom partners.

Key Responsibilities

• Merchant onboarding & activation
  • Identify and approach device sales merchants to introduce the SIM bundling offer.
  • Persuade merchants to include Safaricom’s SIM when selling their own devices.
  • Convert interested merchants into active sellers by guiding them through the bundling process.
• Daily merchant communication
  • Engage merchants every day (visits, calls, WhatsApp/SMS, and field follow-ups) to build momentum and resolve objections.
  • Provide products and offer updates and ensure merchants remain informed and motivated.
• Benefit articulation & objection handling
  • Clearly communicate the value proposition to merchants (e.g., incentives, customer demand, margins, convenience, and smoother activation).
  • Handle concerns around pricing, processes, and customer objections using structured responses.
• Performance monitoring
  • Track merchant status (identified, visited, onboarded, pending, active).
  • Meet daily/weekly targets for activations, partner merchant conversions, and sustained merchant activity.
• Field execution & reporting
  • Maintain accurate daily activity reports, including merchant interactions, outcomes, and next steps.
  • Escalate bottlenecks (e.g., merchant reluctance, process issues, activation challenges) to the relevant team.
• Collaboration
  • Work closely with POSM/incentive and operations teams to ensure merchants receive the required materials and support promptly.
  • Coordinate with supervisors to refine tactics based on field feedback and results.

Qualifications & Requirements

• Proven experience in field sales, merchant management, channel activation, or retail sales
• Strong communication skills and confidence in selling value to small business owners/retail merchants.
• Ability to work independently and manage a daily route/coverage plan.
• Basic numeracy and comfort tracking performance metrics.
• Self-motivated with a strong drive to meet targets.